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Eric was born and raised in Portland, Oregon and learned how to ride in the muddy Pacific Northwest. After spending many years on motocross bikes, he bought a BMW F650 SE and toured half the U.S. on it. That was only the beginning. In 2012, he and his wife set off to travel the world for a year. They rode through India, Thailand, Malaysia, Cambodia, Laos, Vietnam, New Zealand and Indonesia. After that incredible adventure they moved to Hawaii. Fast forward eight years, Eric and his family decided to move to Fort Collins and he joined the Sales team at Northern Colorado Powersports. He now rides a 2021 Triumph Tiger 900 GT Pro adventure bike and is excited to explore everything Colorado has to offer.
General Sales Manager
Rick is an adventure junkie! Raised in Atlanta and moved out west after school. Worked in Yellowstone National Park and Alta, Utah before moving to Boulder, CO. He got his first minibike when he was 9, and he has been on two wheels ever since. Currently riding a BMW GSA that’s his daily transportation, rain or snow even! If you need to discover a new road or want insights into a BDR, grab Rick, he’d be happy to share.
Matt has been with NOCO for 10 years. His Triumph race bike is still in on our showroom (seen in the photo) from his road racing days. Matt started as a lot porter in 2011… He then worked his way to service writer and even Parts manager. Matt had sat in every service/parts seat here at NOCO Powersports but in 2019 Matt wanted to try his hand as a product specialist on the sales floor. He has now mastered his role as our Business Manager. He’s also in charge of product knowledge and training for all the brands we carry.
Cadence is our resident gearhead. His passion is building hot rods and racing cars. He is currently racing autocross and rallycross here in Colorado. With Can-Am, BMW, and Triumph certifications Cadence is truly one of the most knowledgable salespeople on our staff.
Current Motorcycle: BMW RnineT
David has been in the motorcycle industry for over 20 years. NOCO was fortunate enough to bring David on in 2022. He has been helping customers keep their bikes running smooth for 7 years as one of the best service advisors we’ve ever had on our team. His favorite motorcycle is the 2021 Triumph Rocket 3. WIth BMW, Triumph, and Can-Am certifications, David is a master of his craft.
Current Motorcycle: 2016 Harley Davidson FXDLS
Lead Service Writer
Started at NOCO Powersports in 2019 as a BMW technician and has worked his way up to becomes a top-notch Service Advisor. A graduate of MMI with over 5 years of motorcycle riding / track day experience.
CERTS: BRP certified SXS, ATV , BMW Level 2, Kawasaki Level 2 certified, Graduated MMI 2019
BIKE: 2020 TRIUMPH STREET TRIPLE RS
Craig has been working at NOCO since 2010. As the shop foreman, Craig is responsible for the day-to-day operations of each service technician and assists with projects that have baffled other dealerships. He is a motorcycle whisperer. With over 100,000 miles under his belt Craig is always ready to ride!
CERTS: BMW Master Tech. Can Am Off-Road Master Tech.
BIKE: Custom BMW K1300GT (Craig has created his motorcycle from 3 bikes. We call it “The BMW Frankenstein” bike)
Jonah started as a lot tech in 2018 and has worked his way to be one of our top-level technicians. Jonah was brought up on motorcycles and powersports in general. In his free time, you’ll find him on 2 wheels either on-road or off-road.
CERTS: BMW Level 1, BRP, and Triumph.
BIKE: 2019 BMW F850 GS
My name is Reese Martinez, I am a service technician. I trained at MMI in Arizona focusing on BMW and Kawasaki. I enjoy spending time with my friends and family, watching hockey and of course riding motorcycles. I love what I do and I’m glad I’m able to do it for a living.
CERTS: BMW Level 1
BIKE: 2020 F 900 R
Parts Manager/Assistant Service Manager
Jeremy started as our BMW warranty administrator and has leveled up to become our Parts Manager here at NOCO Powersports. Having grown up in the industry, Jeremy’s knowledge of motorcycles and powersports is unparalleled. He’s also into gravel riding and you’ll see him riding his Giant TCX into work in the snow!
BIKE: 2019 KTM 450 EXC
John started with us in 2018 as a product specialist and has been a valuable member of the team ever since. As a new Dad, his hobbies are… being a Dad!. His favorite bike is the Triumph Street Triple R and he can be seen on Sundays carving the canyons of Northern Colorado. John has been working in the motorcycle industry for over 4 years now and we’re lucky to have him in our parts department. His theme music is the playlist from Zelda circa 2002.
Current Motorcycle: 2018 Triumph Street Triple R
Lead Parts Advisor
Logan is an avid RC Car Drifter / Racing expert. If he’s not riding his BMW through the canyons, you’ll find him at the local RC track. He’s also one of the 10 Colorado natives that was actually born here.
BIKE: BMW S1000RR
Ollie is a terrier mix, part Jack Russel but he thinks he’s actually a Pit Bull. You’ll find Ollie roaming the showroom saying his to everyone here. When he’s not on the showroom, he’s upstairs helping our admins get their jobs done. His hobbies include fighting with his Pit Bull brother and barking at his father whenever he starts his motorcycle.
Lee is our resident nerd, cleaning maid, and go’fer guy for the parts and service departments. His hobbies include gaming, riding, cooking & cleaning!
BIKE: 2021 Triumph Scrambler 1200 XC
Shalaine discovered her love of riding both horses and motorcycles in her hometown of Little Rock, Ar. After moving west for college, she dove head first into competitive show jumping. Now, if she’s not at the barn, she can be found in the admin offices of Noco Powersports. She and husband Jonathan have a 19 yo son who also loves horses and motorcycles. It is truly a family affair, and a passion they are all lucky enough to be able to follow.
A former United States Marine with over a decade of automotive experience, Jonathan decided to turn his passion for motorcycles into a career and brought his experience as a high-line sales manager over to NOCO. As the General Manager, his role is tied into every department at our dealership. He has ripped over 500,000 miles on motorcycles since he started riding at age 15 and can be seen riding his bikes in any kind of weather imaginable, even in the snow!
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