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Eric was born and raised in Portland, Oregon and learned how to ride in the muddy Pacific Northwest. After spending many years on motocross bikes, he bought a BMW F650 SE and toured half the U.S. on it. That was only the beginning. In 2012 he and his wife set off to travel the world for a year. They rode through India, Thailand, Malaysia, Cambodia, Laos, Vietnam, New Zealand and Indonesia. After that incredible adventure they moved to Hawaii. Fast forward eight years Eric and his family decided to move to Fort Collins and he joined the Sales team at Northern Colorado Powersports. He now rides a 2021 Triumph Tiger 900 GT Pro adventure bike and is excited to explore everything Colorado has to offer.
David was born in raised in Redding, California. After graduating High School David joined the Military, during his time on active-duty David was introduced to Motocross by a close friend and has since maintained an interest in motorcycles of all types. David served at multiple locations stateside and overseas that include Lackland AFB TX, Ft. Benning GA, England, Bosnia, Saudi Arabia, Qatar, and Iraq. David has now been in the Northern Colorado area for close to 12 years and was working as a Veterans Advocate for before joining the Sales team at Northern Colorado Powersports.
General Sales Manager
Rick is an adventure junkie! Raised in Atlanta and moved out west after school. Worked in Yellowstone National Park and Alta, Utah before moving to Boulder, CO. He got his first minibike when he was 9, and he has been on two wheels ever since. Currently riding a BMW GSA that’s his daily transportation, rain or snow even! If you need to discover a new road or want insights into a BDR, grab Rick, he’d be happy to share.
Matt has been with NOCO for 10 years. His Triumph race bike is still in on our showroom (seen in the photo) from his road racing days. Matt started as a lot porter in 2011… He then worked his way to service writer and even Parts manager. Matt had sat in every service / parts seat here at NOCO Powersports but in 2019 Matt wanted to try his hand as a product specialist on the sales floor. He has now mastered his role as our Business Manager. He’s also in charge of product knowledge and training for all the brands we carry.
With over 20 years of powersports experience Stu has sat in every seat of a dealership. From dirt bikes to jet boats, he’s done it all. And anyone who keeps 2 motorcycles in their living room as “art” is certainly a die hard motorcycle enthusiast! His favorite bike is a Ducati 996 and he’s a cigar lover. Come on in and say hi to Stu, he’ll help you choose the perfect vehicle for your needs!
Started in the industry in 1998 working for Honda & Suzuki in New Jersey. Over 10 years of service and parts management experience. Raced District 6 and 34 hare scramble Atv series. New York (6) Pennsylvania (34). Hiking, Off-road racing, Bowling, and watersports.
Kevin has worked with almost all the powersports within the industry including; Honda, Suzuki, Yamaha, Kawasaki, BMW, TRIUMPH, Can-Am, Ski-Doo, Sea-Doo, Ducati, American Ironhorse, and John Deere.
CERTS: BMW, Triumph, and Can-Am
BIKE: Triumph Bobber
Started at NOCO Powersports in 2019 as a BMW technician and has worked his way up to becomes a top-notch Service Advisor. A graduate of MMI with over 5 years of motorcycle riding / track day experience.
CERTS: BRP certified SXS, ATV , BMW Level 2, Kawasaki Level 2 certified, Graduated MMI 2019
BIKE: 2020 TRIUMPH STREET TRIPLE RS
Craig has been working at NOCO since 2010. As the shop foreman, Craig is responsible for the day-to-day operations of each service technician and assists with projects that have baffled other dealerships. He is a motorcycle whisperer. With over 100,000 miles under his belt Craig is always ready to ride!
CERTS: BMW Master Tech. Can Am Off-Road Master Tech.
BIKE: Custom BMW K1300GT (Craig has created his motorcycle from 3 bikes. We call it “The BMW Frankenstein” bike)
Lot Tech & E-Bike Expert
Nick named Stuntman Mike for undisclosed reasons… Mike has been a member of the NOCO family since 2019. After a life-threatening motorcycle accident in 2020, Michael now works with riders who would like to understand motorcycle safety and proper gear. He is also our Specialized service technician and brand specialist.
CERTS: Specialized E-Bikes
BIKE: HONDA CBR 600
Jonah started as a lot tech in 2018 and has worked his way to be one of our top-level technicians. Jonah was brought up on motorcycles and powersports in general. In his free time, you’ll find him on 2 wheels either on-road or off-road.
CERTS: BMW Level 1, BRP, and Triumph.
BIKE: 2019 BMW F850 GS
My name is Reese Martinez, I am a service technician. I trained at MMI in Arizona focusing on BMW and Kawasaki. I enjoy spending time with my friends and family, watching hockey and of course riding motorcycles. I love what I do and I’m glad I’m able to do it for a living.
CERTS: BMW Level 1
BIKE: 2020 F 900 R
Napua (nicknamed PUA) is our lead Triumph tech and has been a service writer and warranty admin within the NOCO family for almost 5 years now. Her hobbies include riding motorcycles and being a mom.
CERTS: Triumph, BMW
BIKE: Triumph Thruxton
Quality Assurance Technician
Jakob comes from MMI as a Kawasaki technician. His love for motorcycles can’t be denied as he rides into work every day, rain or shine. His attention to detail and ability to help out wherever is needed is critical to our success here at NOCO. We’re lucky to have him.
Jeremy started as our BMW warranty administrator and has leveled up to become our Parts Manager here at NOCO Powersports. Having grown up in the industry, Jeremy’s knowledge of motorcycles and powersports is unparalleled. He’s also into gravel riding and you’ll see him riding his Giant TCX into work in the snow!
BIKE: 2019 KTM 450 EXC
Cadence is our resident gear-head. His passion is building hot-rods and racing cars. He is currently racing auto cross and rally cross here in Colorado.
BIKE: BMW RnineT
Logan is an avid RC Car Drifter / Racing expert. If he’s not riding his BMW through the canyons, you’ll find him at the local RC track. He’s also one of the 10 Colorado natives that was actually born here.
BIKE: BMW S1000RR
Ollie is a terrier mix, part Jack Russel but he thinks he’s actually a Pit Bull. You’ll find Ollie roaming the showroom saying his to everyone here. When he’s not on the showroom, he’s upstairs helping our admins get their jobs done. His hobbies include fighting with his Pit Bull brother and barking at his father whenever he starts his motorcycle.
Lee is our resident nerd, cleaning maid, and go’fer guy for the parts and service departments. His hobbies include gaming, riding, cooking & cleaning!
BIKE: 2021 Triumph Scrambler 1200 XC
Shalaine discovered her love of riding both horses and motorcycles in her hometown of Little Rock, Ar. After moving west for college, she dove head first into competitive show jumping. Now, if she’s not at the barn, she can be found in the admin offices of Noco Powersports. She and husband Jonathan have a 19 yo son who also loves horses and motorcycles. It is truly a family affair, and a passion they are all lucky enough to be able to follow.
A former United States Marine with over a decade of automotive experience, Jonathan decided to turn his passion for motorcycles into a career and brought his experience as a high-line sales manager over to NOCO. As the General Manager, his role is tied into every department at our dealership. He has ripped over 500,000 miles on motorcycles since he started riding at age 15 and can be seen riding his bikes in any kind of weather imaginable, even in the snow!
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